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Privacy Policy

data controller
collected info
info usage
personal info
info disclosure
info security
sendig info
your rights
how long info kept
thrid-pary services
cookies usage
cookies we use
your choices
contact us

Last updated: 2022.06.09

Blue Chip Printing (“Blue Chip”, “we”, “us” and “our”) know how important privacy is to our customers and our employees and partners, and we strive to be clear about how we collect, use, disclose, transfer and store your information.


This Privacy Policy provides an overview of how we use your personal information collected through (the “Website”) with commercial customers (the “Business Services”). If you have any questions, please contact us using one of the methods set out in the Contact Us section below.

The Website is designed to provide you with features relating to Blue Chip’s print, design, warehouse and fulfillment business, including general product and feature information, event information, purchase and service requests, and membership programs. We may change this Privacy Policy from time to time and will indicate above when it was most recently updated. If we make material changes to the Privacy Policy, we will let you know in advance, such as by placing a notice on the Website or by emailing you, where appropriate. We encourage you to review the content of this Privacy Policy periodically.

This Privacy Policy explains:

who is the data controller
what information we collect
how we use your information
on what basis we use your information
to whom we disclose your information
how we keep your information secure
where we send your information
your rights regarding your information
how long we keep your information
how we use cookies
how to contact us

Who is the data controller?

Blue Chip act as joint controllers of your personal information. This means that Blue Chip determines how and why your personal information is processed. For contact details, please refer to Contact Us below.

What information do we collect?

We collect various types of personal information in connection with the Business Services.

For example:

We will collect personal information that you provide to us, such as your name, ID, e-mail address and contact details, job title and position, company information such as its name and address, language, country, product and registration details, and any communications you send or deliver to us.

We will collect data about your use of the Business Services, including the time and duration of your use, information stored in cookies that we have set on your device, and information about your device settings.

We will collect information about the products and services you or your employer have bought or received and payment data and other information provided in connection with a transaction.

We may receive personal information about you from your employer or service provider, or from publicly and commercially available sources (as permitted by law), which we may combine with other information we receive from or about you (as permitted by law, or otherwise with your separate consent).

Through the Business Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We may use third-party analytics services on the Business Services, such as those of Google Analytics. The service providers that administer these analytics services help us to analyze your use of the Business Services and improve the Business Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Business Services, help administer the Business Services and diagnose technical issues. To learn more about Google Analytics, please visit and

How do we use your information?

We may use your personal information for the following purposes:

  • To provide products and services that you (or your employer) requested and to register or authenticate you or your device

  • To respond to your questions or requests for information

  • subject to your separate consent where required by applicable law, to inform you about new products and services

  • For assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys)

  • To understand the way you use the Business Services so that we can improve them and develop new products and services

  • To provide maintenance services and to maintain a sufficient level of security on the Business Services

  • To protect the rights, property, or safety of Blue Chip, or any of our respective affiliates, business partners, employees or Customers, for example, in legal proceedings, internal investigations and investigations by competent authorities otherwise with your separate consent where required by applicable law or as described to at the time your information is collected.

On what basis do we use your personal information?

We use your personal information for the following reasons:

  • To perform a contract with you: So that we can keep our promises to you, such as providing you with the Business Services.

  • For legitimate business purposes: We may use your personal information to promote our business interests (for example, to manage our relationship with you), to make our communications with you more relevant, and to make your experience of the Business Services more enjoyable, effective and efficient.

  • To comply with our legal obligations and other demands for information: Blue Chip’s legal obligations affect the way in which we run our business and help to make the Business Services as safe as we can. We may use your personal information to comply with applicable laws, regulations and guidance.

  • You have given your consent: Sometimes we may need to obtain your consent to enable us to use your personal information for one or more of the purposes set out above. See What are your rights section below for information about your rights when we process your information on the basis of your consent.

To whom do we disclose your information?

  • We will disclose your information internally within Blue Chip’s business, but only to those who need it to further provide the Business Services or to help with your requests.

  • We may also disclose your information to the following entities:

  • Service Providers: Carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information.

  • Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process, or court order from regulators, governments and law enforcement authorities to disclose your information.

  • Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a reorganization, merger or transfer, acquisition or sale, or in the event of a bankruptcy.

  • Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request to such disclosures.

How do we keep your information secure?

We take data protection seriously. We have put in place physical and technical safeguards to keep the information we collect secure. Though we take reasonable steps to protect your information, the transmission of information to us may not be completely secure and any transmission is at your own risk.

Where do we send your information?

Your use or participation in the Business Services may involve transfer, storage and processing of your information outside of your country of residence, consistent with this Privacy Policy. Such country includes, without limitation, the United States of America. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected.

What are your rights?

Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. To exercise your rights, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.

However, requesting the deletion of your personal information may also result in a loss of access to the Business Services.
If you request deletion of personal information, you acknowledge that you may not be able to access or use the Business Services and that residual personal information may continue to reside in Blue Chip’s records and archives for some time in compliance with applicable law, but Blue Chip will not use that information for commercial purposes. You understand that, despite your request for deletion, Blue Chip reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Blue Chip has suspended, limited, or terminated your access to the website for violating the Blue Chip Terms of Use or any other applicable Blue Chip policy or applicable law, when necessary to protect the rights, property, or safety of Blue Chip, or any of our respective affiliates, business partners, employees or customers.

How long do we keep your information?

We will keep your personal information for as long as we need to for the purposes for which it was collected (in accordance with this Privacy Policy), and in order to comply with our legal and regulatory requirements. This may mean that some information is held for longer than other information.

We take appropriate steps to ensure that we process and retain information about you based on the following logic:

1. At least the duration for which the information is used to provide you with a service
2. As required under law, a contract, or with regard to our statutory obligations
3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

What third-party services do we use?

Our Business Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

How we use cookies

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and allows us to improve our Website and Services.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:


Essential cookies. These cookies are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical or performance cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognize you when you return to our Website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests.

Social cookies. These cookies help connect with your social channels to share Blue Chip Healthcare news with whom you may know for example on LinkedIn, Facebook and Instagram.

We do not share the information collected by the cookies with any third parties.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

All cookies will expire after 30 days.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Google :
LinkedIn :
Facebook :

To deactivate the use of third party advertising cookies, you may visit the consumer page to manage the use of these types of cookies.

Your Choices

We offer you certain choices in connection with the personal information we obtain about you.

We may offer you certain choices related to the collection, deletion and sharing of certain information related to the Business Services. If you decline to allow us to collect, store or share certain information, you may not be able to use all of the features available through the Business Services.

To exercise your choices, please contact us as indicated in the Contact Us section of this Privacy Policy.

How to Contact Us

You can contact us to update your preferences, correct your information, submit a request, or ask us questions.
You can contact us at:

Data Controller
Blue Chip Printing
17501 W 98th Street, Pillar #18-55 | Lenexa, KS  66219
P:  913-541-9777 | F: 913-541-9789 |

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