Blue Chip Printing

Tips To Avoid Direct Mail Mistakes

admin — Tue, 10 Jan 2012 17:35:03 +0000

Marketing is one of the most important aspects of any business. By engaging in the various marketing tasks, companies have multiple ways of getting more business and making more money. Of the most common and most effective way of marketing, one method stands out, and that is direct mail or direct marketing. By definition, direct [...]

Leaflet printing and distribution as a marketing strategy

admin — Tue, 10 Jan 2012 17:19:55 +0000

There are various ways of advertising businesses, one of the easiest of which is leaflet printing. However, flyer distribution suits certain kinds of businesses. If your business has a broad appeal and its custom is local in nature, then this could be a highly effective way to drum up some more trade. If your company [...]

Business Card Printing Practices to Avoid

admin — Fri, 21 Jan 2011 15:34:55 +0000

You can always try different colors and styles until you achieve the look that you want for your cards. [...]

Strong Points of Business Postcards

admin — Fri, 21 Jan 2011 15:27:43 +0000

Strong Points of Business Postcards

Author: Michelle M. Abreu

Your business postcards usually come in a clean and little package. These cards are printed materials that are about six by eleven inches in measurement. They are easily recognized by all business enthusiasts and are very sturdy. Postcards have been long in circulation and they are [...]

Writing Effective E-Mail Copy

admin — Thu, 12 Aug 2010 21:21:07 +0000

Many e-mail users go through dozens, even hundreds of spam messages mail (unsolicited commercial e-mail, the online equivalent of mass direct mail) every day. And just as many people throw away junk mail, Internet users often delete spam e-mail without reading it. Though it’s nearly impossible to craft direct e-mail that everyone will read, [...]

Scanning for Different Media

admin — Thu, 05 Aug 2010 21:20:01 +0000

The process and applications of a scanner are relatively simplistic. It acts and functions much like a copier. It has the same little scanning bar that blinds you if you look into it, and instead of feeding paper (though a rare few do) it transmits the scanned object into your computer and allows you [...]

Raster Images vs. Vector Graphics

admin — Sun, 01 Aug 2010 21:18:52 +0000

Computer graphics can be created as either raster or vector images. Raster graphics are bitmaps. A bitmap is a grid of individual pixels that collectively compose an image. Raster graphics render images as a collection of countless tiny squares. Each square, or pixel, is coded in a specific hue or shade. Individually, these pixels [...]

Know Your PDF

admin — Thu, 29 Jul 2010 21:17:31 +0000

A great, yet cryptic, philosopher king once said: “To know PDF is to know the universe.” Is this true, you expectantly ask? Is this really true? Well no, sadly it is not. But don’t be disheartened, for the truth about PDF is of far more practical value (albeit far less philosophical value). In truth, [...]

How To Use Fonts

admin — Sat, 24 Jul 2010 21:16:11 +0000

(And Why You Should Care)

Communication, both face-to-face and in writing, occurs on two levels: verbal and non-verbal. To achieve maximum impact, it is essential that this dual communication consistently corresponds. Think about it. Would you find a snickering salesperson persuasive? Would you find a monotone motivational speaker inspiring? No. Not any more than you [...]

Developing an Effective Brochure

admin — Thu, 22 Jul 2010 21:07:29 +0000

Keeping Control

There was once a television anchor that kept a typewriter on his desk at all times. The computer age had taken most newsrooms by storm, including his, but he was looking for security; a little bit of control in case the computers crashed just before he had to go on the air. [...]